The Everything is a Store activation complemented the Public Mobile relaunch, and brought to life one of the biggest brand pillars. Literally. With a QR code, everything from boats, to good dogs, and lawn games led attendees to a custom-built microsite. There they could see how easy becoming a Public Mobile customer was.
It drove over 731K impressions, 320K earned editorial results, and resulted in almost 4K QR code scans.
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