Brendhan McCarthy -  Associate Creative Director
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About
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Brendhan McCarthy -  Associate Creative Director
Work
About
Contact
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Public Mobile: Everything is a Store

The Everything is a Store activation complemented the Public Mobile relaunch, and brought one of the biggest brand pillars to life. Literally. With a QR code, everything from boats, to good dogs, and lawn games became Public Mobile stores.

It drove over 731K impressions, 320K earned editorial results, and 9.7K engagements.

Case Board

Recap

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Microsite

All Boston Pizza: Team Up for the Cup Public Mobile: Everything is a Store Aeroplan: Made For Public Mobile: Different is Calling Boston Pizza: Comedian Reactive Air Canada: Winter Olympics Indigo: Make it an Indigo Weekend Air Canada Indigo Indigo: Every Gift Tells a Story Indigo: Summer Unplugged Porsche: 75th Anniversary Porsche: Taycan Canada Goose
Boston Pizza: Team Up for the Cup Public Mobile: Everything is a Store Aeroplan: Made For Public Mobile: Different is Calling Boston Pizza: Comedian Reactive Air Canada: Winter Olympics Indigo: Make it an Indigo Weekend Air Canada Indigo Indigo: Every Gift Tells a Story Indigo: Summer Unplugged Porsche: 75th Anniversary Porsche: Taycan Canada Goose