The ‘Comedian’ debuted as a viral art sensation in 2019. When it went up for sale again in 2024, we were watching. As a crypto bro bought it for 6.2 million dollars at auction, we quickly aligned the moment to one of our client’s current promotions on social.
It got aggregated, scored us over 850K impressions in 24 hours, and got BP featured in an article on bitcoin.com, the internet’s leading cryptocurrency and trading platform. All for 0$. Lit!
