The ‘Comedian’ had already been a viral art sensation in 2019. But when a crypto bro bought another banana duct taped to a wall for 6.2 million dollars in 2024, the internet went nuts. Again. Seeing an opportunity to align the moment with one of our client’s current promotions, we took to social with a quick reaction.
It got aggregated, scored us over 250K impressions in under 24 hours, and got BP featured in an article on bitcoin.com, the internet’s leading cryptocurrency and trading platform. All for 0$. Lit!
