Aeroplan was relaunched with features made for every traveller. But seeing the immediate value in a loyalty program can be hard for members. So we simplified every offering to demonstrate how the program helps you travel more, and travel better.
As a result of impactful creative up and down the funnel, we surpassed our first year target for sign ups within six months, registering 1.1M new members — 200K over our goal. The success of this campaign also helped us pitch and win multi-year partnerships with the LCBO, Starbucks, and Uber.
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