Aeroplan was relaunched with features and benefits that made it a high value program for all travellers. Our goal was to make them tangible and unignorable, creating differentiation in a highly competitive loyalty program market.
As a result of impactful creative up and down the funnel, we surpassed our first year targets for new members in the first six months. Registering 1.1M new members; 200K over our goal. The success of this campaign also helped us pitch and win multi-year partnerships with the LCBO, Starbucks, and Uber.
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