Aeroplan was relaunched with features made for every traveller. But seeing the immediate value in a loyalty program can be hard for members. So we simplified every offering to demonstrate how the program helps you travel more, and travel better.
Impactful creative up and down the funnel led to us surpassing our first year target for sign-ups within six months, with 1.1M new members — 200K over our goal. The success of this campaign also helped us pitch and win multi-year partnerships with the LCBO, Starbucks, and Uber.
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