Olympic advertising efforts at Air Canada ranged from storytelling content, to athlete sponsorships, brand partnerships, and activations. I co-led our efforts for the Beijing Olympic campaign alongside our Creative Director and in-house Design Lead. Together we created a look, feel, and tone befitting our stature as Canada’s flag carrier, and solved for every components, in considering all mediums and languages.
Below is a selection of work from the campaign I’d put on the podium.
Radio
Activation (Livery)
OOH
Site
Instagram Stories
Display
